Our leadership group has spent decades squeezing performance out of highly measurable paid online channels, wrestling with attribution models, cross-device tracking, intuitive reporting, conversion tracking, and various approaches to automation.
Facebook’s custom audiences are uniquely powerful and specific. As a prospecting and re-messaging channel, Facebook is superb. When used in conjunction with search and display, results are even stronger.
Our clients see the channel as an important driver of growth going forward. And as long as Facebook’s reach and usage remain strong, so do we.